为顺应跨境电商发展需求，提升海关管理效能，海关总署在前期充分试点评估基础上，自2月10日起在全国推广应用跨境电商零售进口商品条（GTIN）。

日前，济南海关召开跨境电商零售进口商品条码应用宣讲会，聊城鸿远国际贸易服务有限公司参加此次宣讲会，宣讲商品条码的作用和意义，引导企业合规申报，助力商品进口业务开展。

　　商品条码作为国际通用的商品标识，是商品流通的“身份证号”，在国际消费品流通领域应用广泛，涵盖了大部分跨境电商商品，是海关开展商品快速识别、精细化管理和减负提质的工具之一。

　商品条码包含了详尽的商品信息资料，比如生产企业名称、地址等企业信息，商品品牌、名称、规格、型号、用途等商品基础信息，重量、包装等物流信息，以及商品成分、图片、证照等扩展信息。商品条码应用不仅能促进跨境电商健康有序发展，帮助商家“省心卖”，还能直接获取国外源头生产商信息等内容，提高跨境商品透明度，帮助消费者打消购物疑虑，从而实现消费者跨境商品“放心买”。

In order to meet the development needs of cross-border e-commerce and improve the efficiency of customs management, the General Administration of Customs has promoted the application of cross-border e-commerce retail import Commodity (GTIN) nationwide since February 10 on the basis of full pilot evaluation.
Recently, Jinan Customs held a publicity conference on the application of bar code for imported goods in cross-border e-commerce retail. Liaocheng Hongyuan International Trade Service Co., Ltd. participated in the publicity conference to explain the role and significance of commodity bar code, guide enterprises to declare compliance, and help the development of commodity import business.

As an internationally common commodity identification, commodity barcode is the "ID number" of commodity circulation. It is widely used in the international circulation of consumer goods, covering most cross-border e-commerce commodities. It is one of the tools for customs to carry out rapid commodity identification, fine management, burden reduction and quality improvement.

Commodity bar code contains detailed commodity information, such as the name of the production enterprise, address and other enterprise information, commodity brand, name, specifications, models, uses and other basic commodity information, weight, packaging and other logistics information, as well as commodity composition, pictures, licenses and other expanded information. The application of commodity bar code can not only promote the healthy and orderly development of cross-border e-commerce and help merchants to "sell without worry", but also directly obtain the information of foreign source manufacturers, improve the transparency of cross-border commodities and help consumers dispel their shopping doubts, so as to realize the "trust in buying" of cross-border commodities.